About Us

Established in 1982 and based in North London, Autograph Sales & Installations is one of the UK’s leading sound companies for sales, installations and design of pro- audio.

We offer the broadest possible range of products and services to our clients, in order to ensure you get the audio solution that’s right for you – and your budget. Whilst the core technologies are generally consistent, our success comes largely from being able to relate to our clients in a variety of ways – as specifiers, as designers, as suppliers, as consultants or in whatever combination of those skills you may require.

Pioneers in theatre sound design since 1972, Autograph was born out of the growing need for a modern approach to live sound reinforcement and the increasing importance of audio in live stage shows. After almost a decade focussed on theatre sound design and rental, the company realised that the design principles, system engineering, technical expertise and equipment they had introduced to theatre and musical production was just as relevant to those wanting to buy rather than rent, and just as applicable in fields outside the theatre world.

Autograph Sales & Installations was founded specifically to address the wider marketplace whilst maintaining the standards of quality and innovation established by Autograph Sound.



Chris Austin

Technical Sales Manager

Length of service: 13 years


Chris has worked his way up through the ranks during his years at Autograph to become our Technical Sales Manager and a better person in charge of Technical Sales you couldn’t have. Chris has a depth of knowledge on any of our audio projects that is encyclopaedic to say the least and all done without an anorak in sight! His knowledge is derived from a passionate standpoint as opposed to “nerdy” and everything is explained with informative charm. As part of Autograph’s after care service Chris will be on hand to make sure that you can achieve the best results from whatever system or equipment you have purchased from us.

In his spare time away from equipment manuals Chris is a keen rock climber, snowboarder and biker, no wonder he couldn’t find time to play bass in his band anymore!

Peppe Mallozzi

Sales Engineer

Length of service: 8 years


Giuseppe or Peppe as he is more commonly known will be happy to assist you in your enquiries, guiding you towards the equipment or service you require. As Peppe speaks 4 languages, including his native Italian, you will be able to choose between English, Spanish and Portuguese when making your enquiry. Peppe has many years experience in the field as a live sound engineer so he has extensive product knowledge and system design empirical know how.

Euan MacKenzie

Sales Engineer

Length of service: 7 years


Euan hails from New Zealand and has strong Scottish roots as well! A kiwi in a kilt throws up an odd image!

Since the tender age of 19 he has been an audio beautician in many different spheres including theatre, live bands, sporting events and corporate video conferencing. He was a studio engineer and recorded Chrissie Hynde, and even worked briefly with Neil Finn among others.

Euan is very proud of his Scottish heritage, and played the Bagpipes for a number of years, nobody asked him to of course, he just did it! He cycles regularly, probably to get away from the bagpipes, and hopes to be part of Ride London 100.

Euan has been married to Amy for 9 years, which must mean he stopped playing the bagpipes 9 years ago or Amy is a saint! So if you want a sale, some support or an engineer, Euan is your kilt wearing, bagpipe playing, cycling man.

Dan Roncoroni

Project Installation Engineer

Length of service: 1 years


Adam Broom

Technical Sales Engineer

Length of service: 3 years


Elena Zhikova

Office & Accounts Administrator

Length of service: 4 years


Elliott Kelchure

Order Processing Administrator

Length of service: 1 years


David Hayward

Logistics Coordinator

Length of service: less than a year


Duncan Bell


Length of service: 35 years


Duncan joined Autograph in 1984 and became Group Financial Director in May 2000, a meteoric rise through the ranks! Having established himself as a top-notch production sound engineer being responsible for many long running west end show installations, he turned his attention to the financial and business aspects of Autograph.

Duncan’s installation credits include Anything Goes, Carmen Jones, Hair, Budgie, The Music of Andrew Lloyd Webber - London & Expo 92, Children of Eden, The Hunting of the Snark, Crazy for You, The Rink, Sunset Boulevard, The Bakers Wife, Aspects of Love, Kiss of the Spider Women, Miss Saigon, Into the Woods, and European touring productions of Cats and Les Miserables.

Duncan has also acquired a specialised knowledge of radio microphone technology making him the perfect person to be a BEIRG committee member as they negotiate with Ofcom over the current frequecy allocation changes.

Duncan stills remains involved with the technical requirements of the industry, finding time to also be on the council of PLASA, and retains a keen interest in the development of new technology.

Whilst steadfastly ensuring that Autograph does not go downhill he is known to have no concerns about allowing himself to take this route and is often disappearing to some snowy mountain range to perform said task!.

Duncan is married to Natasha and has three Children Josh, Tabitha and Orlando.

Jol Choughari

Logistics Coordinator

Length of service: 8 years


Jol is the Logistics Coordinator, which probably needs some explanation. What it means is that it is his job to keep the logistic coordinated, without his work Autograph Sales could have uncoordinated logistics which would not be a good thing and would result in us not delivering a coordinated service to you regarding logistics. Or more simply put he keeps track of all equipment coming into and going out of Autograph, no mean feat in a busy operation.

“Gooner” Jol spends his spare time playing football, entering spleling cotnstes, and laughing at miss guided Tottenham fans.

Andrew Bruce


Length of service: 46 years

Andrew is the founder/owner of Autograph and one of the early frontiersmen in theatre sound. Over the last 40 years he has worked tirelessly to enhance and further the role of the sound designer in the modern theatre. Having established Autograph Sound Recording in 1973 as the major player in theatre system design/supply, Andrew formed Autograph Sales in 1982 to sell the equipment that was becoming so in vogue throughout the audio industry. His strong links with many manufactures, notably Meyer Sound in California, helped establish Autograph Sales very quickly in the pro audio market. Then, as now, Autograph Sales was seen as unique in its field as it upheld the strong customer centric beliefs that Autograph Sound Recording had adopted with such success.

After an early false-start as a photographer, Andrew began his career in theatre at the Glyndebourne Festival Opera in 1968. When everyone else of his age was heading for Woodstock in 1969 he was moving up from the Sussex countryside to the Royal Opera House, Covent Garden where was promoted to Head of Sound at in 1971. A year later co-founded Autograph Sound Recording and turned his back on the world of subsidised theatre for 30 years.

His specialist work in musicals arose from close involvement in several of the landmarks of British musical theatre such as Evita, Cats and Starlight Express.

In 1981 he was appointed sound consultant on the original Paris version of Les Misérables and went on to design the sound for the 1985 London production and all other productions world-wide.

His other credits include the original West End productions of Song and Dance, Abbacadabra, Little Me, Chess, Follies, Into the Woods, Children of Eden, City of Angels, Martin Guerre, The Fix, The Witches of Eastwick, Mamma Mia!, Miss Saigon, , 125th Street, Chitty Chitty Bang Bang, Mary Poppins, the RSC’s production of The Secret Garden, The Valkyries for English National Opera, Sweeney Todd for the Royal Opera, and Seven Deadly Sins and Isadora for the Royal Ballet.

In Autumn of 2009, in collaboration with Nick Lidster he designed the National Theatre’s production of Mother Courage and her Children .

He has also worked tirelessly on his pruning! His gardening skills are the stuff of legend and he is quick to offer advice on any aspect of horticultural endeavour. When not toiling on the land, he has, since 2002, been deeply involved in helping DiGiCo to develop theatre-specific software for their digital sound consoles.

Andrew is married to the actress Siobhán McCarthy and they have two adults, Kieran and Juliet.

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